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Brand Story
B.Duck, born in 2005, is a gift from Eddie to his children, hoping to create a happy little duck to accompany their growth; Therefore, he placed his hairstyle on B.Duck, with a pair of sharp eyes and a cute smile, which established the appearance of B. Duck.
B.Duck's creative inspiration comes from a real-life plastic duck drifting story. In 1992, a cargo ship departing from China encountered strong winds and waves in the Pacific Ocean on its way to Washington, D.C., causing the container to capsize. More than 29000 plastic ducklings embarked on a more than 20-year drifting journey around the world, with 10000 drifting towards the North Pole and the remaining 19000 drifting south, passing through Japan, Australia, Indonesia, and South America. B. Duke's parents are among the drifting warriors, which has also created B. Duck's optimistic and travel loving nature, as well as the brand spirit of BE PLAYFUL, which always brings happiness.
Since the popularity of B.Duck at home and abroad,25 other characters have been created,including members and friends of the B.Duck family, including Buffy, B.Duck Baby, and Dong Duck.
Founder Introduction
Mr. HUI Ha Lam
Executive Director, Chairman and Chief Executive Officer
Mr. HUI Ha Lam (許夏林) (“Mr. Hui”), aged 49, is the founder of the Group and was appointed as a Director on 10 December 2020. He was re-designated as the executive Director, chairman of the Board and chief executive officer of the Company on 28 April 2021 and he is primarily responsible for the overall strategic planning, and business development of the Group. Mr. Hui is also the chairman of the nomination committee of the Board (the “Nomination Committee”) and a member of the remuneration committee of the Board (the “Remuneration Committee”). Mr. Hui is also a director of several subsidiaries of the Company.
Mr. Hui has over 20 years of experience in design, marketing, licensing and branding industries. Prior to founding of the Group in late 2001, Mr. Hui worked as designer for Tint Concepts Limited and was responsible for both commercial and residential design projects from March 1998 to June 1999. From October 2000 to October 2001, Mr. Hui worked as a product designer for Kafutoy Industrial Co., Ltd and was responsible for the design and manufacturing of gifts and premium products to overseas markets. Since July 2020, Mr. Hui has been appointed as an independent non-executive director of Takbo Group Holdings Limited, a company listed on GEM of the Stock Exchange (Stock Code: 8436).
Mr. Hui obtained a bachelor of arts degree majoring in Fine Arts from the Chinese University of Hong Kong in December 1997 and a master of arts in three dimensional design from the Kent Institute of Art & Design in September 2000.
IP market positioning
B.Duck is mainly aimed at the international mid to high end consumer market, with a target audience spanning different age groups, mainly focusing on young fashion consumers aged 15-34. Based on the comprehensive platform statistics of content and consumption, the gender ratio of the consumer group is around 3:7, and it is gradually tending to remain stable.
B.Duck's character licensing business is vast, covering different consumer industries, with over 400 cooperative licensees, producing over 30000 products in total; The consumer market covers a wide range of geographical locations, including China, Thailand, South Korea, Malaysia, and Mexico. Since 2017, the total retail sales of derivative products authorized by B. Duck have exceeded HKD 20 billion.
B.Duck has a strong brand awareness. Currently, B.Duck has over 19 million followers on various e-commerce and social media platforms worldwide, with a total of over 740 million views/views of various content related to its characters.
- Cooperative Licensee
- Total retail sales
- Total number of Fans
- Role-related Exposure
Co-Branding
2023.01
B.Duck X 陈粉丸 好运鸭先知
During the Chinese New Year, B.Duck collaborated with "90s top paper-cutting artist" Chen Fenwan to create a co-branded project called "Lucky Duck Prophet". Chen's bold and strong paper-cutting style collided with B.Duck's classic image of a little yellow duck, while creatively combining elements such as gourds, ruyi, and the character for "union" to blend traditional Chinese paper-cutting with contemporary art. B.Duck also collaborated with six authorized merchants, including Chow Tai f*ck and 18 Paper, to develop more than 30 derivative products covering areas such as home accessories, trendy toys, and outdoor gear, as well as hold offline pop-up events in Shenzhen's Coastal City.
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2022.10
B.Duck X 奈雪の茶 真香鸭
B.Duck partnered with the well-known Chinese new-style tea brand Naixue to launch the theme tea drink "sh*touxiang Treasure Tea" (translated name). In this collaboration, B.Duck transformed into a duck hero with a strong martial arts style to vividly perform the playful tea story of "two ducks meeting fragrance, instantly becoming fragrant ducks", inheriting Chinese tea culture.The event launched co-branded silicone cups, refrigerator stickers, and other associated products, and the theme decorated four Naixue stores in Guangzhou, Shenzhen, Xiamen, and Shanghai.
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2021.12
B.Duck X 第5人格 来追我鸭
B.Duck teamed up with the NetEase-produced competitive mobile game "Identity V" to kick off cross-industry cooperation, where the little yellow duck broke into the estate of Oletus and shattered its usual cute and adorable image.The co-branded event includes in-game costume props, as well as a variety of associated products such as Weird Doll hand-painted figures, Chow Tai f*ck co-branded jewelry, and trendy clothing. Additionally, B.Duck and "Identity V" jointly created the first immersive theme room and offline pop-up theme park in Shanghai's Jing'an Joy City.
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2020.05
B.Duck X 和平精英 来海岛玩YA
B.Duck partnered with the popular Chinese competitive mobile game "Game for peace". Both sides collaborated to promote through content marketing platforms for self-media, where the topic of "#和平精英小黄鸭#" climbed into the top ten of Weibo's hot search rankings within a few hours and gained over 300 million exposures. In the same year, the co-branded project made its way onto the stage of the "PEC2020 Game for peace International Championship Cup" event, where B.Duck was honored as " Game for peace 's Best Partner of Three Years."
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